Borrowing money from online loan lenders is a convenient and simple way of solving financial emergencies. But as long as there are many loan lenders on the Internet, it may be not so easy to decide which company to apply to. If you want to find for the most reliable and credible lending company which will be able to offer you secure and cheap solution, then it is a good idea to look for direct payday loan lenders only.The difference between direct payday loan lenders and loan brokers is that direct lenders are the owners of the money you are borrowing. Therefore, they can offer you the most interesting deals and the cheapest payday loans. They do not ask you to pay for additional services and do not hide any fees from you. More than that, as soon as you have repaid your first loan on time, direct lenders will be ready to offer you more discounts and benefits.